YouTube
My years as a YouTube-obsessed teen primed me for my career as a YouTube-obsessed producer. I’ve helped brands and personalities grow their audience, doubling subscribers and adding minutes of retention.
Developed “The First Impression”, a series where we tried Amazon items with no reviews!
Worked with talent to identify their style icons and created an entertaining tribute video.
Steven Ho
Creative Director
While working with Steven, we launched long-form content on YouTube, bringing his retention from 2 minutes to almost 7 minutes in 4 months. We set up workflows and creative touchstones to help him keep the success up in the future.
Babylist
Producer and Channel Manager
In a year of working with Babylist, we doubled their subscriber base, driving more business to their site. Our main goal was to educate expecting and new parents on baby products needed for pregnancy and the first year of baby’s life.
Clevver Style
Creative Producer
While at Clevver Style, I produced up to 4 videos a week about beauty, lifestyle, and fashion trends. I oversaw every part of the process from pitch to post.