TikTok & TikTok Shop

Throughout my career, I’ve been an earlier adopter of both TikTok and TikTok Shop, garnering millions of views and dollars through Shop. I’ve worked with major retailers, emerging brands, and big and small Creators alike.

NYX Cosmetics

Worked with social team on owned social as well as influencers, driving over $100k in 2 months.

iNNBEAUTY Project

Created social strategy and social assets for TikTok Shop, working with the Founders and selected influencers.

Phlur

Worked with C-Suite to create a creative strategy for TikTok Shop, including priority products, select influencers, and content production.

Laura Mercier

Created social strategy and social assets for TikTok Shop and paid social.

Creative Strategy and Creative Production Clients

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